Set against the backdrop of Goa - JOSH is a story about energy, youth, love and the zest for life. Max (Shah Rukh Khan), a cool Goan dada is the leader of the "Eagle" gang which is constantly up in arms against the new inhabitants of Vasco town, Prakash (Sharad Kapoor) and his pack of the "Bichhu" gang.

The two gangs revel in this immature enmity and love to showoff their strength with each other. This animosity is further complicated when Prakash's city bred brother Rahul (Chandrachur Singh) comes to town and falls in love with Max's twin sister Shirley (Aishwarya Rai). Rahul, a sensible young guy, does not agree with the mindless violence around him.

Director Mansoor Khan's (Qayamat Se Qayamat Tak, Akele Hum Akele Tum) much awaited film recreates the formula of Action, Dance, and Music to tell a story of love found amidst strife and anger. Features the music of Anu Malik, and Shah Rukh's break through song "Apun Bola".