What will you do to a man who can smooch a girl in the middle of the road, when he doesn’t know her? Beat him up! The bystanders do that. And you wish you can do the same to Mukesh Bhatt and camp. Kiss and tell films are selling like hot cakes today. But Daksh doesn't want to seal his relationship with Jia with a kiss. He wants to open it with one. Daksh Mittal (Emraan Hashmi) is a rich heir who is slated to marry another girl and can inherit millions only if he weds her. He has a Cadbury like butler John Uncle (Anupam Kher) who wants to help him marry the girl he kissed and not lose his millions– Jia (Diya Mirza). Jiya unfortunately is a poor bargirl with a mentally retarded brother. The story is all about whether Daksh Mittal becomes Richie Rich, Devdas or Romeo.